Factory Direct Opens New Ashley Store in Brooklyn, NY
Grand Opening Celebration included a Donation from Hope to Dream to Children in Need

BROOKLYN, N.Y. – On August 26, 2023, Factory Direct Enterprises, LLC (Factory Direct) celebrated the Grand Opening of its new 15,342 sq. ft. Ashley showroom located at 5100 Kings Plaza, Brooklyn, NY 11234. In partnership with Hope to Dream, the team provided 15 beds to local children through the help of the Albemarle Family Residence, a local shelter. Ashley and its independent licensees have supported Hope to Dream since 2010 on their mission to give every child a good night’s sleep.

“We are excited to be here today and to be part of this important and meaningful partnership with the Albemarle Family Residence,” stated Justin Chrinian, Chief Revenue Officer, Factory Direct. “We hope that our efforts create a positive impact and make lasting changes in our community.”

Eugene Chrinian of Factory Direct owns 27 additional Ashley retail locations in the surrounding region. The Kings Plaza store will employ approximately 15 people.

The new location features a bedding gallery with products from Tempur-Pedic, Stearns & Foster, Bedgear, and more. The furniture showroom features lifestyle vignettes, including accessories such as lighting, rugs, and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.

“We are pleased to have a well-known home furnishing retailer join our diverse shopping destination,” stated Dawn Simon, Area Senior Marketing Manager, Factory Direct. “Ashley offers an ideal addition to our center as it will help to provide new and current residents of Brooklyn to fulfill their home needs.”

The new store’s hours are Monday through Saturday 10:00 a.m. - 9:00 p.m. and Sunday 10:00 a.m. - 7:00 p.m. Follow @ashleyofficial on Facebook and Instagram to stay up to date with promotions and events.


Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the #1 furniture and mattress store in North America and one of the world’s best-selling home furnishing brands with more than 1,125 locations in 67 countries.

Start designing your dream home today. Visit Ashley online at www.ashley.com “Like” Ashley on Facebook, follow on Twitter, Instagram and TikTok, or see our design-focused boards on Pinterest.  

Hope to Dream believes that every child deserves a good night’s sleep. Founded in 2010 on that guiding principle, the Hope to Dream organization provides beds to children in need across the U.S. and Canada. Every mattress purchased from a participating Ashley retail location helps Hope to Dream fulfill its mission to provide every child with a good night’s sleep. Since its inception, more than 140,000 children have received a brand-new bed. Those wishing to nominate a child can visit www.Ahopetodream.com or visit a local Ashley store for more information.