Factory Direct Opens New Ashley Store in Mohegan Lake, NY

Grand Opening Celebration included a Donation from Hope to Dream to Children in Need

MOHEGAN LAKE, N.Y. – On July 15, 2023, Factory Direct Enterprises, LLC (Factory Direct) celebrated the Grand Opening of its new 20,313 sq. ft. Ashley showroom located at 3095 East Main St., Mohegan Lake, NY. In partnership with Hope to Dream, the team provided 14 children with new beds of their own through the help of St. Mary’s of Mohegan Lake, a local church. Ashley and its independent licensees have supported Hope to Dream since 2010 on their mission to give every child a good night’s sleep. Special guests from St. Mary’s of Mohegan Lake along with community and staff members attended the opening.

“We are elated to share the news of our new partnership with St. Mary's of Mohegan Lake, who have been serving the community for over 40 years,” stated Brandon Chrinian, Co-President & Chief Operating Officer, Factor Direct. “We are proud to provide 14 Hope to Dream beds to these deserving children, enabling them to get the restful sleep they need. We are deeply honored to be able to create this opportunity for these families.”

Eugene Chrinian of Factory Direct owns 26 additional Ashley retail locations in the surrounding region. The Mohegan Lake store will employ approximately 16 people.

The new Ashley store features a bedding gallery with products from Tempur-Pedic, Stearns & Foster, Bedgear and others. The furniture showroom features lifestyle vignettes, including accessories such as lighting, rugs, and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses, and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.

The new store’s hours are Monday through Saturday 10:00 a.m. - 9:00 p.m. and Sunday 11:00 a.m. - 7:00 p.m. Follow @ashleyofficial on Facebook and Instagram to stay up to date with promotions and events.


Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the #1 furniture and mattress store in North America and one of the world’s best-selling home furnishing brands with more than 1,125 locations in 67 countries.

Start designing your dream home today. Visit Ashley online at www.ashley.com “Like” Ashley on Facebook, follow on Twitter, Instagram and TikTok, or see our design-focused boards on Pinterest.  

Hope to Dream believes that every child deserves a good night’s sleep. Founded in 2010 on that guiding principle, the Hope to Dream organization provides beds to children in need across the U.S. and Canada. Every mattress purchased from a participating Ashley retail location helps Hope to Dream fulfill its mission to provide every child with a good night’s sleep. Since inception, more than 140,000 children have received a brand-new bed. Those wishing to nominate a child can visit www.Ahopetodream.com or visit a local Ashley store for more information.