Nirvana Group Opens New Ashley Furniture HomeStore in Bogotá, Colombia

BOGOTÁ, Colombia – On June 28, 2023, Nirvana Group celebrated the Grand Opening and Ribbon Cutting of its new 16,000 sq. ft. Ashley Furniture HomeStore showroom located on Avenida 19 No. 109 – 41, Bogotá, Colombia. Special guests including Vienna Ruiz, journalist and news anchor, national business leaders, national TV and magazine sources, and influencers joined Nirvana Group leadership and employees at the event.

This is Nirvana Group’s first Ashley Furniture HomeStore and the first Ashley Furniture HomeStore in Colombia. The Avenida 19 store will employ approximately 20 people. Ashley Furniture HomeStore, one of the world’s best-selling home furnishing brands, has more than 1,125 locations worldwide.

“We are so happy to begin our journey on reshaping the furniture industry in Colombia,” stated Pablo Sardi, CEO, Nirvana Group. “We came to serve with quality furniture, multiple styles, affordable prices with honest pricing and extraordinary service.”

The store’s interior architectural design includes the latest Ashley 7.0 concept which includes concrete floor and a grand façade. The showroom features complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.

Ashley Furniture HomeStore hours are Monday through Saturday 10:00 a.m. - 7:00 p.m. and Sunday 11:00 a.m. - 6:00 p.m. Follow Ashley Colombia on Facebook and Instagram to stay up to date with products, promotions and events.


Nirvana Group is owned and operated by Pablo Sardi. Pablo is an accomplished business administrator from Purdue University, with 20 years of leadership experience in his family's furniture and decor company. He has been recognized as the Best Global Franchisee of BoConcept in 2014 and Kare in 2017. Pablo has also been consistently acknowledged among Colombia's top 500 business leaders and received recognition from His Royal Highness Prince Henrik of Denmark in 2016. In 2021, he decided to change his 20-year career to open Ashley in Colombia, aiming to redefine the furniture market in the country. Pablo's entrepreneurial spirit, leadership skills, and commitment to excellence make him a prominent figure in the industry.

Ashley Furniture HomeStore is committed to being your trusted partner and style leader for the home. This commitment has made Ashley Furniture HomeStore the #1 furniture and mattress store in North America and one of the world’s best-selling home furnishing brands with more than 1,125 locations in 67 countries.

Start designing your dream home today. Visit Ashley Furniture HomeStore online at  or Connect on social media through Instagram, Facebook, YouTube and TikTok, and check out our design-focused boards on Pinterest

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