Factory Direct Opens New Ashley Store in Milford, CT

Grand Opening Celebration included a Donation to the Boys and Girls Club of Milford

MILFORD, CT – On April 28th, 2023, Factory Direct Enterprises, LLC (Factory Direct) celebrated the Grand Opening of its new 46,248 sq. ft. Ashley showroom located at 1212 Boston Post Rd, Milford, CT. The team partnered with the Boys and Girls Club of Milford to provide 10 local children with a new bed through the Hope to Dream organization. Special guests from the Boys and Girls Club of Milford and their families along with community members and staff members attended the opening.   

“We are delighted to announce our partnership with the Boys and Girls Club of Milford to provide beds to the community,” stated Justin Chrinian, Chief Revenue Officer of Factory Direct. “We understand the importance of providing a safe and comfortable environment for the children of Milford and are proud to be a part of the community in such a meaningful way.”  

Eugene Chrinian of Factory Direct owns 24 additional Ashley retail locations in the surrounding region. This is the eighth Ashley store in the state of Connecticut. The Milford store will employ approximately 25 people.  

The showroom features complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.

The new store’s hours are Monday through Sunday 10:00 a.m. – 9:00 p.m. Follow @ashleyofficial on Facebook and Instagram to stay up to date with promotions and events.


Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the #1 furniture and mattress store in North America and one of the world’s best-selling home furnishing brands with more than 1,125 locations in 67 countries.

Start designing your dream home today. Visit Ashley online at www.ashley.com. Connect on social media through Instagram, Facebook, YouTube and TikTok, and check out our design-focused boards on Pinterest.  

Hope to Dream – Hope to Dream believes that every child deserves a good night’s sleep. Founded in 2010 on that guiding principle, the Hope to Dream organization provides beds to children in need across the U.S. and Canada. Every mattress purchased from a participating Ashley retail location helps Hope to Dream fulfill its mission to provide every child with a good night’s sleep. Since inception, more than 140,000 children have received a brand-new bed. Those wishing to nominate a child can visit www.Ahopetodream.com or visit a local Ashley store for more information.