Yusra Home Celebrates Grand Opening of the First Ashley Store in Ethiopia
ADDIS ABABA, Ethiopia – On January 10, Yusra Home proudly unveiled its first Ashley showroom with a Grand Opening and Ribbon-Cutting ceremony. The 9,100 sq. ft. facility, located at Sub-city Lideta Woreda 08, House No. New, Addis Ababa, Ethiopia, marks a significant addition to the local community. Distinguished guests, including His Excellency Ervin Massinga, the Ambassador of the United States to Ethiopia; Kurt Haines, Ashley’s Executive Vice President of International Sales; Mark Marais, Ashley’s Vice President for Africa and other Ashley representatives joined the Yusra Home team in celebrating this milestone.
This location is the first Ashley store to open for Yusra Home and is the first to open in the country of Ethiopia. The Addis Ababa store will employ approximately 10 people. Ashley, the largest furniture store brand in North America and one of the world’s best-selling home furnishing brands, proudly serves over 75 countries across the world.
“We’re delighted to bring the exceptional Ashley shopping experience to the Ethiopian community,” stated, Yusra Nurhussein Reja, Founder and CEO of Yusra Home. “This new store allows us to be closer to our customers and provide a world-class experience to our guests.”
The new store showcases Ashley’s innovative 7.0 store concept, a well-defined layout, organizing the space and providing clear style distinction for simplified shopping. Customers can explore complete styles & looks with detailed lighting, rugs, and wall art. Product offerings include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Customers can also experience Ashley’s new bedding gallery featuring Ashley Sleep® and Nectar mattresses.
The store’s hours are Monday through Saturday 10:00 a.m. – 7:00 p.m. Follow Ashley Furniture Ethiopia on Facebook, Instagram and TikTok to stay up to date with promotions and events.
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Yusra Home is a leading home furnishing and decor brand based in Ethiopia, dedicated to elevating living spaces through a blend of quality, comfort, and modern design. Specializing in a curated selection of furniture, premium textiles, and essential household goods, Yusra Home serves the evolving needs of the Ethiopian market by making international standard home solutions locally accessible.
Guided by a commitment to durability and aesthetic excellence, Yusra Home empowers customers to create functional, beautiful environments tailored to their unique lifestyles. As a trusted name in the Ethiopian retail landscape, the company continues to set the benchmark for craftsmanship and customer-focused service in the home goods sector.
Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the largest furniture store brand in North America and one of the world’s best-selling home furnishing brands with more than 1,100 locations in over 75 countries.
Start designing your dream home today. Visit Ashley online at www.ashley.com. Connect on social media through Instagram, Facebook, YouTube and TikTok, and check out our design-focused boards on Pinterest.
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