HOUSTON, TX – Ashley, North America’s largest furniture store brand, announces the return of Delivering Dreams, a community initiative that supports families in need. The brand is celebrating customers in the Houston market and partnering with Houston Texans quarterback C.J. Stroud to provide one local family with a complete home furniture makeover valued at over $40,000 and five runners-up with prize packages valued at over $2,000.
The brand is accepting nominations now through 11:59 p.m. CT on October 3 via www.ashley.com/deliveringdreams, where entrants can share stories about deserving families and explain their need for new home furnishings from Ashley. Once the application window closes, a panel of judges, including Stroud and representatives from Ashley, will select one family to receive the grand prize furniture makeover, along with five runners-up. Each runner-up will receive a gift package valued at over $2,000 including Houston Texans merchandise, tickets to an upcoming game, and a $500 Ashley in-store credit.
“Ashley has a long tradition of serving our communities, and we’re excited for the opportunity to support members of the Houston community in a meaningful way alongside one of its hometown heroes,” said Chad Spencer, CEO of Ashley Global Retail. “We’re grateful to C.J. for sharing our commitment to philanthropy and using his platform to uplift families in need.”
The program launches in Houston, the nation’s second-fastest-growing city, where Ashley operates 11 stores with approximately 125 employees. Despite the city’s rapid expansion, 19.7% of residents live below the poverty line, many of them families with young children. As the official furniture partner of the Houston Texans since 2017, Ashley is proud to continue investing in the city’s future and serving the community.
“I’m thrilled to be part of Delivering Dreams with Ashley,” said C.J. Stroud. “Houston has welcomed me with open arms, and I want to give that same love back. This initiative is about more than furniture—it’s about hope, comfort, and showing families they matter. I can’t wait to celebrate the winners and connect with this amazing community in a new way.”
In 2023, Stroud worked alongside his mother, Kimberly, to launch the C.J. Stroud Foundation, which is dedicated to uplifting low‑income families through programs like back‑to‑school giveaways, youth sports support, and community‑focused initiatives. Through the Delivering Dreams partnership, Ashley will donate an additional $50,000 to support these efforts.
Delivering Dreams first launched in 2024 in New Orleans, where Ashley partnered with Saints linebacker Demario Davis to celebrate the program’s inaugural year.
To nominate a family in need, submit your own entry, or learn more about the partnership, visit www.ashley.com/deliveringdreams.