LOS ANGELES, CA — Ashley, the largest furniture store brand in North America, and Hope to Dream, a non-profit organization committed to providing beds for children in need, partnered with El Nido Family Centers, a Los Angeles-based nonprofit dedicated to empowering youth and families, to donate 200 beds to children throughout Los Angeles. This donation provided a critical sense of stability as communities continue to work toward recovery.
Since its inception, Hope to Dream has helped more than 180,000 children receive better sleep through bed donations. The program continues to grow through a portion of proceeds from every mattress purchase at participating Ashley retail locations being donated to Hope to Dream.
“At Ashley, serving our local communities is in our DNA. Our team is deeply committed to this because we believe business should be a force for good,” said Drew Maddux, EVP of People Development at Ashley Global Retail. “As we witnessed the devastation rage in California, we and Hope to Dream knew we wanted to find a way to make an impact in a tangible way as quickly as possible.”
El Nido Family Centers–who has been a champion of the Los Angeles community for over 100 years–noticed an immediate need among service providers in the wake of the fires. Volunteers delivering beds were led to the most vulnerable, focusing on locations where these families live, visit, or seek support. The donation sites, and many others like them, serve as essential support hubs that provide families with access to social services, financial aid, and in this case, the much-needed comfort of a new bed for their children.
One recipient was Esther Vega, a Pacoima resident who faces an uncertain financial future due to the wildfires. She lost her job as a housekeeper after her employer’s home in Malibu burned down, and is now struggling to make ends meet as the rebuilding efforts begin.
“The wildfires turned my world upside down in many ways, but the generosity we’ve received from Ashley, Hope to Dream and El Nido has offered my family comfort, stability, and hope in a time when we needed it most,” said Vega, who was joined by her daughter and grandchildren on-site. “I’m deeply grateful.”
This collaboration with El Nido Family Centers represents another step in Hope to Dream and Ashley’s ongoing commitment to California communities. The donation follows Ashley's recent response to the Los Angeles wildfires, where the company provided 250 mattresses to first responders and coordinated essential supply drives across the region. From natural disaster relief to ensuring children have a proper place to sleep, to support and strengthen the communities Ashley calls home.
For more information about Ashley’s commitment to uplifting local communities through Hope to Dream, check out www.ahopetodream.com. To learn more about supporting the work at El Nido Family Center, visit www.elnidofamilycenters.org.
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ABOUT ASHLEY
Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the largest furniture store brand in North America and one of the world’s best-selling home furnishing rel="noopener noreferrer" brands with more than 1,100 store locations in 70 countries. Start designing your dream home today. Visit Ashley online at www.ashley.com. Connect on social media through Instagram, Facebook, YouTube and TikTok, and check out our design-focused boards on Pinterest.
ABOUT HOPE TO DREAM
Hope to Dream believes that every child deserves a good night’s sleep. Founded in 2010 on that guiding principle, the Hope to Dream organization provides beds to children in need across the U.S. and Canada. Every mattress purchased from a participating Ashley retail location helps Hope to Dream fulfill its mission rel="noopener noreferrer" to provide every child with a good night’s sleep. Since inception, more than 180,000 children have received a brand-new bed. Those wishing to nominate a child can visit www.Ahopetodream.com or visit a local Ashley store for more information.
ABOUT EL NIDO FAMILY CENTER
Founded in 1925, El Nido Family Centers is a Los Angeles-based nonprofit dedicated to strengthening youth and families through wraparound services that address poverty’s root causes. Serving over 11,000 Angelenos annually, El Nido supports individuals and families at every stage of life. The organization offers over a dozen community-centered programs focused on meeting basic needs, expanding access to education from birth onward, and fostering strong community ties.