Factory Direct Opens New Ashley Store in Union, New Jersey

Grand Opening Celebration included Hope to Dream bed donations to children in need

Union, N.J. – On September 30, 2023, Factory Direct Enterprises, LLC (Factory Direct) celebrated the Grand Opening and Ribbon Cutting of its new 24,681 sq. ft. Ashley showroom located at 1701 Morris Avenue, Union, NJ.  Special guests, New Jersey Senator Joseph Cryan, Mayor Manuel Figueiredo, Union Council Members and The Gateway Family YMCA joined Factory Direct and employees at the event.

The new store is owned and operated by Eugene Chrinian, of Factory Direct, who owns 28 additional Ashley retail locations in the surrounding region. The Union store will employ approximately 22 people.

In addition to joining the community, Ashley partnered with The Gateway Family YMCA to donate 20 beds to local children through the Hope to Dream organization. Ashley and its independent licensees have supported Hope to Dream since 2010. Each mattress purchased from a participating Ashley retail location helps Hope to Dream fulfill its mission to provide every child with a good night’s sleep.

“We are so excited to be here and to be a part of this important and meaningful partnership,” stated Justin Chrinian, Chief Revenue Officer, Factory Direct. “We are confident that together we can make a positive difference in the community around us.”

The new location features a bedding gallery with products from Tempur-Pedic, Stearns & Foster, Bedgear, and more. The showroom features complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.

The new store’s hours are Monday through Saturday 10:00 a.m. - 9:00 p.m. and Sunday 10:00 a.m. - 7:00 p.m. Follow @ashleyofficial on Facebook and Instagram to stay up to date with promotions and events.


Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the #1 furniture and mattress store in North America and one of the world’s best-selling home furnishing brands with more than 1,125 locations in 67 countries.

Start designing your dream home today. Visit Ashley online at www.ashley.com “Like” Ashley on Facebook, follow on Twitter, Instagram and TikTok, or see our design-focused boards on Pinterest.  

Hope to Dream believes that every child deserves a good night’s sleep. Founded in 2010 on that guiding principle, the Hope to Dream organization provides beds to children in need across the U.S. and Canada. Every mattress purchased from a participating Ashley retail location helps Hope to Dream fulfill its mission to provide every child with a good night’s sleep. Since its inception, more than 140,000 children have received a brand-new bed. Those wishing to nominate a child can visit www.Ahopetodream.com or visit a local Ashley store for more information.