Ashley Furniture HomeStore Opens New Store in Kallang, Singapore


KALLANG, Singapore – On Friday, March 23, Ashley Furniture HomeStore in Singapore celebrated the Grand Opening and Ribbon Cutting of its new 8,000 sq. ft. showroom located at 12 Kallang Way #01-01, North East Building, Singapore. Special guests Mr. Chuck Spang (Ashley), Mr. Peter Liong (Group CEO of King Koil Sleep Product Singapore) Ms. Jenny Koh (CEO of Homes & Décor Superstore Pte Ltd), Mr. Alec Liong (Managing Director of Homes & Décor Superstore Pte Ltd) and Ms. Michelle Liong (Corporate Manager of Matsushita Greatwall Corporation) joined employees at the event.

The new store is owned and operated by Homes & Décor Superstore Pte Ltd, who own two additional Ashley Furniture HomeStores in the surrounding region. The three stores employ approximately eight to ten Sales Associates. Ashley Furniture HomeStore, the number one selling furniture store brand in the world, has more than 800 locations worldwide.

Ms. Jenny Koh, CEO of Homes & Décor Superstore Pte Ltd, stated, This is our first Ashley Furniture Homestore with a King Koil Gallery, the second store will be opening in Sungei Kadut, Singapore in April. Together with Ashley Furniture and King Koil Gallery, I’m confident that we will provide a difference for our Singapore customers’ lifestyle living!

The stores’ interior architectural design includes Ashley’s key collections such as Contemporary Living, Urbanology, Vintage Casual, New Traditions & a whole range of recliners. The showroom features complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.

Ashley Furniture HomeStores in Kallang and Sungei Kadut hours are: Monday through Sunday 11am-8pm. Follow Homes & Décor Superstore Pte Ltd on Ashley Furniture HomeStore Singapore (Facebook) and Ashley Furniture HomeStore SG (Instagram) to stay up to date with promotions and events.

Ashley HomeStore is committed to being your trusted partner and style leader for the home. This commitment has made Ashley HomeStore the No. 1 furniture retailer in the U.S. and one of the world’s best-selling furniture store brands with more than 800 locations in 45 countries.

Start designing your dream home today. Visit Ashley HomeStore online at . Like Ashley HomeStore on Facebook, follow us on Twitter and Instagram, or see our design-focused boards on Pinterest.

Ashley Furniture Industries, Inc. (Ashley) feels that every person deserves more value for their money. Established in 1945, Ashley is one of the largest manufacturers of home furnishings in the world, and was recently named one of America’s Best Employers by Forbes in 2017. From design through fulfillment, Ashley is committed to delivering the world’s best home furnishing values, selection and service, and earning the loyalty and trust of its customers every day. Visit Ashley online at and like Ashley Furniture Industries, Inc. on Facebook